LET’S CHAT

Hi everyone!!

I am so happy you decided to stop by. I hope you decide to stay a while! For those of you who are new here, I thought it would be best for me to introduce myself. And, for those of you who have been with Revenge since the beginning, scroll down to the 3rd paragraph to read more about me you probably don’t know! Now let’s get to why and how I started getting my Revenge…

My name is Kylie Pitt and I am the founder and owner of Revenge the Label, a contemporary online women’s fashion store seeking to empower women (and men) to feel confident in the clothes they wear. I am a recent college graduate from Samford University and I pursued a degree in marketing. However, I didn’t really know what I wanted to do when I went into college. My plan was to major in law, politics, and society and then head to law school for another 3 years. BUT, when I got into the major I realized I had no passion to strive to be a lawyer. Around this time I was realizing all of this, I was selling my clothes from my personal closet on Instagram. I was LOVING it. I loved being able to share all of my clothes with others and let them re-love the items I had previously loved. I started taking it more seriously and I saw that my sales were going up, my following was increasing, and my closet was empty. I couldn’t sell anymore of my clothes from my closet, because I wouldn’t have anything else to wear. SO… I had the idea of going to local thrift stores, buying items I would buy for myself, and reselling them on my Instagram page. This was an absolute dream. I was able to combine my passion of meeting new people, business, and shopping all into one. I quit all of my other part-time jobs and ran full speed with the idea of this temporary job. I never thought this could be a full-time job post-graduation, but I did know i enjoyed it in the moment and loved what I was doing and the people I was meeting along the way. And then, one day I woke up and saw I had so many DMs and gained numerous followers and that my sales had gone up and that I could financially support myself with this job I had created for myself. So I started making a plan for the future with my thrifting account. But with growth, came troubles. I realized I had these products, but I only had one of each in one specific size. There were numerous girls wanting the items, but only 1 person was able to purchase. I started thinking about how I could change this so more women could shop Ky’s Closet. I started researching online boutiques and how to start one. I read some books and watched some movies and decided that it was time for me to rebrand and create a space for women to come to to feel seen and heard, while also, looking extremely hot. I knew that with this change, I needed to switch my name to something that would catch people’s eye and make them want more. I was in bed one night and my roommate came home crying about a boy who broke her heart. She went on and on about how horrible he was and we cried and cried. The next day was a Saturday and she was going out to make him regret his entire life. In this entire thing, she said to me “I have to look so good. I need a really cute outfit to make him wish he didn’t let me go.” And, I thought to myself… I’ve experienced this feeling of wanting to look so good that he misses me. That was it. I knew that I needed a name to embodied women taking their power back and making the man regret his entire life. All of this to say, the word that stuck out to me and came to mind was '“revenge.” So I rebranded my business in August of 2021, bought inventory, got my business license, and spend my entire bank account on the supplies and such I needed. Here we are a year later, working full-time at getting revenge. I am more passionate than ever about giving women the confidence they desire by the clothes I sell. I truly believe an outfit can change the confidence of someone and has to potential to make them feel powerful, beautiful, successful, bad a**, empowered, heard, smart, and the list goes on and on. Ultimately, this space is my happy place. I enjoy meeting new people, encouraging women, and shopping. I want people to feel and look their best. And, let me say, I know it’s not always easy, because I struggle with self-image and worth every single day. I compare myself to others, my business to others, and my life to others. I always think about what my life would be like if I wouldn’t have started this business. Would I be as confident? Would I be happy? Would I be rich? But, the thing is, I don’t want to know. I enjoy what I do. I am not making millions and honestly I probably never will. BUT, for me, this is where I find the most fulfillment. I am a very social person and I don’t like a tight knit schedule. I love to pack my schedule full each and every day to spend time with all of the people I love: my parents, my brother, my friends, my dog, my boyfriend, my grandparents, and of course, you guys! If you don’t know me, you know I am always smiling. I don’t know why, but I think it’s one of my greatest gifts from God. I smile when things are going horribly and I smile when things are going amazing. I smile at everyone: the people who have hurt me, the friends that I adore, and at my phone when I’m looking at Tiktok. I laugh uncontrollably. It’s honestly embarrassing, because I don’t have a cute laugh. I have one of those annoying ones that you’re thinking to yourself… “please make this girl stop laughing.” I think I am funny when I am actually not. I find myself always making jokes that no one but me is laughing at. It’s embarrassing, but at least I am laughing. I am a type 6 on the enneagram which is the loyalist and my sign is Capricorn. So, yes, I am also the most emotional person you will ever meet. I cry normally 5 out of 7 days a week. But, I think it’s also important to know that my life is no where near perfect. I have relationship issues, I fight with my parents, I have doubts about myself, I struggle with anxiety, and I fall almost every day trying to pursue God. Life is a roller coaster and I am a complete mess, but I am thankful for where I am at and who I am becoming because of all the things that have gone wrong (and right) in my life. Sorry for my rambling, but I thought it was important to share my story so all of you get this feeling that you know me personally. Let’s be friends - dm me or email me! I would love to get to know you!

Now for all of you, Revenge has a different meaning to me now. It’s the idea that revenge is for everyone who desires it. Whoever you are. Whatever you wear. Whatever you believe. It’s not subject to just women. It is open and welcome to all. (and by revenge I’m meaning with clothes of course) I changed my slogan from “clothes are a girl’s best revenge” to “let your outfit be your best revenge.” And, it’s not so much about getting revenge on a particular person, but a society as a whole. The society that has made you believe all of the lies about yourself. The ones that have told you that you can’t wear that it doesn’t look good on you” or “don’t wear it, people will make fun of you.” It’s about embracing who you are and showing the world the real you by the clothes you put on each and every day. And, yes, I do understand that my business as of now is not one that is HUGE and has tons of different styles and such, but I am trying to get there. I want to have a platform that combines all of the different fashion trends and styles. I want to have a platform that provides something for everyone. So stay. Your style will come soon enough! And, I need to say thank you. Thank you for believing in me. Thank you for being a friend to me. Thank you for supporting me. Thank you for shopping. Just THANK YOU! I appreciate and love each and every one of you. I am so beyond happy to have made friends with a lot of my followers and build relationships that I cherish so deeply. I hope that I can continue to do that and meet more of you.

Thanks for reading all of my rambling. And, always remember… your outfit is your best revenge.

Much love,

Kylie Pitt